It’s the 4th of July holiday weekend and, naturally, the Dakota kids have laid in an awesome amount of meat to grill. No matter that we’re going out for several meals – it is the principle of the thing. Holiday = grilling.
As I was shoveling protein into the refrigerator and freezer, I noticed a label on one package of beef: “100% American farmed.”
I started giggling, thinking of all the marketing and labeling shenanigans that have been foisted on the unthinking public: Light, lite, natural, low-fat, low-cal ,etc.
Protein has been particularly susceptible: organic, farm-raised, free-range, 100% gluten-free, hormone-free, 100% vegetarian raised, wild-caught, blah blah.
People, read the labels. Then decide for yourself whether you really care that your fish was “wild caught,” when in fact it was wild caught in Thailand, where food safety rules may be, er, rather lax. Or that your pork loin, “100% farm-raised,” contains up to 15% water, vinegar and marinating chemicals.
CRR and I grew up with the original organic protein. Our parents raised the cattle, chickens and pigs that went to slaughter to pack our freezers. We snagged trout and walleye and perch directly from the rivers and lakes. But I also don’t sweat animals that have been raised in confinement – check out how super-expensive Kobe beef is raised.
If you really care, do your homework and make your own informed decision as a consumer. Free-range may mean something completely different than what you think. You may not actually know what a GMO is — but Jimmy Kimmel does.
Just don’t be fooled by stupid labels that some PR firm was paid millions to snooker you.
Back to the beef. Americans eat 24 billion pounds of home-grown beef a year; fewer than 1 billion pounds are imported, primarily from Australia, New Zealand and Canada.
And if you want to be truly informed, read this 92-page list of USDA rules about meat additives. Then go shopping, and know what you’re talking about.
And Happy 4th of July. Grill away!
Sandy Johnson is a journalist and a gardener, equally passionate about both. She lives in Alexandria, VA. Visit her on her blog, Grassroots & Gardening.